Windows 8
I lead a team to create this campaign for Microsoft’s operating system launch. I oversaw creative aspects of video, web, and email assets and ensured the core message that Windows was for work and play could shine through.
Movie magic
For this and all the videos I direct, I am leading the process from creative brief to storyboard, script, and overall vision. Music selection, creative transitions, and a great script help the marketing message stick.
A microsite with big impact
This version of Windows was a big change for the company – introducing a new tiled homepage and interface. We designed and built a content-rich microsite that retailers could leverage to introduce these new features, browse the latest PC hardware options, and purchase their new device.
Brand extension
An email campaign that reinforced learning and inspired creativity helped onboard customers to their new tablet or PC. The personalized content helped Microsoft bring customers into their full ecosystem of products and services.
