Hello, I’m Rolf Springer.

I’m a creative director and designer based in Seattle who is passionate about problem solving with UX, visual storytelling, and the intersection of a good idea and great execution.

I’ve been living in the vibrant Pacific Northwest for decades and working on and leading design teams just as long. I have extensive experience delivering compelling user-friendly digital projects. I’ve crafted websites, mobile apps, kiosks, animated reels, live action videos, presentation decks, hack-a-thons, ad campaigns, social media posts and probably even a CD-Rom back in the day.

Along my journey I have honed my craft and vision and evolved from a designer to a creative director and leader who manages successful creative teams and projects. At previous companies I was not only a leader but a person who dove headfirst into creating a culture that reinforced collaboration and excellence in design.

Skills

User Journeys
Wireframes
User Research
Product Design
Marketing

Specialties

Creative Direction
UI Design
Workshop Facilitation
Motion/Video Direction
Figma Prototypes
Design Systems

Clients

Microsoft
Starbucks
Amazon
VMware
Nintendo
Fox

Industries

Technology
Retail
Healthcare
Energy
Financial
Entertainment