Surface Pro 3
Microsoft’s Surface Pro 3 launch campaign was conceived to show the productivity and versatility of their new tablet. I lead a team of copywriters, UX designers, and motion designers to bring this cohesive campaign to life.
Attract attention
This 3D rendered video for retail stores might be silent, but it tells a big story. I worked extensively with a talented motion designer to plan out shots and transitions that highlight device features and their productive benefits.
Get the message and the sale
Email that teased features and hardware specs directed potential buyers to a more information rich landing page where they would ultimately be able to selected between models and buy the device.
Noteworthy creative
A promotional campaign for Back-to-School season targeted college students and the specific way the device could assist in their education. We didn’t just copy and paste the work – New body copy, images, colors, and UI screens differentiated this from the rest of our deliverables.
Double duty
I storyboarded, directed, and oversaw all creative decisions on two more silent videos for retail use – one for device hardware, and the other to highlight apps.