Hello Outlook.com
When Microsoft retired Hotmail and replaced it with Outlook.com, I lead the team that created onboarding materials and an energetic sizzle reel highlighting new product features.
I just came to say “Hello”
The centerpiece of the campaign was a video that would greet new users in their inbox immediately after signing up. Set to pop hit “Hello” by Martin Solveig and Dragonette, the video utilizes the interface of the product itself to showcase life moments that happen in your inbox.
Work with what you’ve got
Other than a logo, Outlook.com didn’t have any exclusive brand assets for storytelling. We leveraged Windows lifestyle footage and photography to create characters that would interact with each other through their inbox. For example, their correspondence to take a trip would highlight features like calendar and file sharing.
Hola. Bonjour. Ciao.
Since this was a global campaign, all modules and assets had to take language localization into consideration. The templates for landing pages and emails were built for increased character count, RTL text orientation, and non-roman alphabets.
Goodbye Gmail
A series of instructional videos walked users through the steps for popular tasks like migrating an email account or setting up their address book.