Microsoft Band
Microsoft needed a silent, but informative retail video to introduce their new fitness wearable. This digital brochure explains technical features and lifestyle benefits on an engaging in-store display with the product. I lead the creative team and collaborated closely with a motion designer to craft this eye-catching animated short.
Let’s go for a ride
Every second of this video is engineered to capture attention - and hold on to it. The slick animations and creative transitions take any casual retail store viewer on a journey to engage with a demo device while they watch the video and learn more product features. We wrote the copy in bite-sized fragments that are easy to understand when paired with feature examples and animated photography.
A good storyboard is the ultimate roadmap
We planned each twist and turn of the 3D digital model to interact with on-screen copy, highlight device features, and transition smoothly between segments. This storyboard and video follow a typical day from morning alarm, to fitness training, work productivity, and sleep monitoring.