Give Happy
What is something you can give at Christmas to make everyone on your list happy? Microsoft products, of course! This playful Microsoft holiday campaign has the best gift-giving solutions for all types of hobbies and interests. I lead a team that created dozens of product vignettes to highlight Windows-compatible products and services.
Roll with it
For gadget and toy enthusiasts the Sphero rolling robot is the ideal stocking stuffer. Original footage of the robot, the remote-control UI , and its glowing light features were all shot on set. I coordinated the color palette to create contrast with the backgrounds so when the ball crosses over the threshold it creates a dramatic and eye-catching effect.
Sweat the details
By combining stock assets, product images, music, and shooting original footage, we created a compelling and cohesive campaign to highlight lifestyle features of technology products. Check out this one for the Microsoft Band wearable fitness tracker.
Make it work
I’m very hands-on in all of my projects from ideation to execution. I take that notion to the extreme in this ad for Microsoft Surface, where I can be seen as the hand model editing a photograph on a Surface tablet. No autographs, please.